As we were building our platform, we were looking closely at how private healthcare providers get feedback, and what that means for their businesses.
Here's what most private clinics do: they use pen-and-paper surveys, emails, and forms on their websites. But there's a problem with these methods.
These methods are difficult to analyze, and if patients aren't satisfied, clinics can't fix things quickly. By the time they analyze the survey, the patient is already considering the competition.
Also, people don't really like doing surveys. Only about 2–4% of people actually finish them.
The result? Private clinics are faced with a lot of guesswork when making business decisions.
We knew there had to be a better way.
Our team has worked on setting up feedback systems in multinational companies. Combining our backgrounds in data science and psychology, we started helping the largest private clinics in Croatia to collect feedback using technology.
That's how InsiderCX was born.
Automating clinic operations and ensuring patient happiness became our daily mission.
Seeing the impact it had on our first clients, we decided to make it accessible to private clinics that want to transform their businesses.
Our mission is simple: empower clinics to focus on patient care, while we handle the rest.